Automated long term nurture newsletters

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1

I was wondering what is the best way to accomplish this. I have contacts that I have added via the api via a lead magnet, that are sent a series of emails. Once that is done, I put them in another automation to send them 5 indoctrination emails.

This is the part where I’m not sure about how to accomplish. After they are done with their 5 indoctrination emails. I want to add them to a long term nurture email series:

  1. Add them to a series of newsletters that are sent weekly/biweekly/monthly
  2. The emails are not set in stone yet. I have some initial emails, and I just want to be able to write emails (basically repurposing new blog posts) as I have time and it knows to send to contacts that haven’t gotten it yet, and not send it to ones that have already gotten the emails.
  3. I don’t really care about orders of the emails they receive (can be random), I just want them to be able to start receiving emails as they are done with the indoctrination emails.

Thanks in advance!

2

Hi Tom @garagetool - Marissa here from the ActiveCampaign Customer Experience team.

I have read through your use case, and would say you could set that up as a “start another automation” as you have with the first series you mentioned, or if you would like them to join the contacts already in the series you can use goals. The goal would be something like “month is January, day is 1, year is 2025”, and then you would have an email with another goal under it such as “month is January, day is 15, year is 2025”. The contact would then enter that automation, and jump to the emails where the rest of the contacts are while waiting for the goal to be true. Would that work for what you are trying to achieve?

  • You can also put a long wait step such as “wait for 1 year” while you are in the process of adding more emails. Once you have the next email completed you can change that wait step to 5 minutes, followed by a goal (date), and then the next email in the series.

Here is a helpful article: https://help.activecampaign.com/hc/en-us/articles/218813777-About-the-Goal-automation-action

If you would like a call with our team to discuss this via Zoom please let me know.

3

Thanks @MarissaZiegler ! A few more questions, regarding if I add them to another automation:

  1. Can I use the automation to send the campaigns I create created. I want to accomplish these things:
  • I would like to be able to keep the split testing measuring I have created for the campaign, when used for an automation – hope that makes sense.
  • Every time I edit that email, I would like those updates to be applied EVERYWHERE that email is used.
4

Hi Tom @garagetool -

  1. You can use a campaign in an automation you already created however we don’t have A/B testing in an automation. Rather you would set it up as split with 2 different sides: https://help.activecampaign.com/hc/en-us/articles/115001957624-How-to-use-the-split-action-in-an-automation

  2. As long as you copy the campaign block, and do not choose a new template than any update you make to the original campaign will reflect on the others.

Please let me know if this make sense, or if you need more clarification.

5

Thanks @MarissaZiegler ! I picked a campaign, but it seems to create a copy of it, so when I updated original campaign, it doesn’t apply to the email I used for the automation. I can send screenshots, but i didn’t want to send in the public forum.

6

Hi Tom @garagetool

Please let me clarify. You can not simply add a campaign template that you have used before and have the change reflect in both. What you can do inside an automation is copy one email action, and any changes you make to the top campaign will reflect all other campaigns in the automation that have been made as a “copy step”. I made you a quick video showing you what I am referring to: Zight Recording 2025-01-08 ...

Please let me know if you have any questions.

7

So it has to be within that automation, I could just a copy of that email in another automation?

8

Hi Tom , @garagetool

This will only work for campaigns within the same automation.

If you add this campaign template to another automation, and change the campaign in automation A for example - it will not automatically update the campaign (even if it is the same templates) used in automation B.