We are running a campaign where we are offering a coupon for sharing a particluar campaign. While we can track the click if they go through our campaign emailer, I would like to add a TAG to our users profile based on that click. This will then enter them into an automation.
Steps:
Send mailer
Offer a discount coupon on a social share button in the mailer
Track that share
Add a TAG in active campaign
Enter the user into an automation based on that TAG.
To add onto what Jordan suggested, there’s another option:
You can add a link action to the link from the campaign itself. If all you need to do is add a tag, this might be the option that makes the most sense because it will help you minimize the amount of automations you have. On the downside, it might be difficult to recall how exactly that tag is being added years from now.
When you add the link in the campaign, you’ll see a gear icon immediately to the right:
Clicking that and then “Add action” will give you the option to perform a variety of automated action on click including adding a tag.
Thanks for your assistance. This is an obvious solution to my needs.
It is so easy to overcomplicate automations. The trick is to keep it simple.
The only issue with this method however, is that there is no gaureantee that the user actually shares the link.
I am not sure if the functionaltiy in this link is dated:
