From an AC email:
“Unfortunately, you are unable to use ActiveCampaign to send any unsolicited or ‘cold’ emails. You first need to get that opt-in confirmation before you can start sending to your contacts. Once the contact has opted-in, you are free to send to them from ActiveCampaign.”
I’ve built an automation to email contacts as soon as I add them to AC (but not adding them to a list). A low volume of contacts, that is.
This means that you can’t add someone to AC and fire off an email from it, which is core to Sales and outreach. And a perfectly fine thing to do using alternative platforms such as Pipedrive.
The approach I am taking is this:
- Add a contact to AC but NOT to any list
- Engage with them on a 1 to 1 basis, with a little help from automations (which are super useful to push contacts down a pipeline and set tasks)
- Invite the contact to opt in to regular email comms (eg. newsletter) further down the line, inviting them to opt in via form, for example
I’ve read about a couple of other users doing the same here.
Not only this, the Chrome extension allows you to add to quickly add new contacts to AC:
When this happens you have the option to add a contact to a list and a Deal too.
I suppose the assumption by AC is that when someone does this the account owner will have already been given approval by the contact to opt them in?
I was asked to view this article:
But this covers contacts in lists specifically. I would argue that contacts that are not in a list should not have to opt in.
The problem here is that AC have built and are selling a sales tool (Deals) but applying mass email marketing rules to it.
Keen to hear thoughts from the rest of the community and have AC come in and clarify things.