ActiveCampaign Forum

ActiveCampaign contacts to Google Ads


Let me explain what I would like to do, in hopes that someone can tell me if it’s possible/how to implement this idea:

  • Lead expresses interest to me while on phone call, but isn’t ready to book a consultation yet
  • Add tag “interested”
  • Adds to automation that will:
    • Add them to a Facebook custom audience so ads appear there
    • Creates a site message prompting them to “book a consultation”
    • This part I’m curious about Targets Google ads at them (i.e. follows them around the internet wherever Google ads are supported)

Assuming I have site tracking turned on, and as such I’ve planted a cookie on their machine, is it possible to add leads to a “Google custom audience” (similarly to the Facebook custom audience) so that my ads show up wherever Google ads are supported?

Any advice, help, support would be much appreciated! Thanks!


Hi. Did you ever discover an answer to your question? I’m also interested in a possible ‘Google Custom Audience’.