Let me explain what I would like to do, in hopes that someone can tell me if it’s possible/how to implement this idea:
- Lead expresses interest to me while on phone call, but isn’t ready to book a consultation yet
- Add tag “interested”
- Adds to automation that will:
- Add them to a Facebook custom audience so ads appear there
- Creates a site message prompting them to “book a consultation”
- This part I’m curious about Targets Google ads at them (i.e. follows them around the internet wherever Google ads are supported)
Assuming I have site tracking turned on, and as such I’ve planted a cookie on their machine, is it possible to add leads to a “Google custom audience” (similarly to the Facebook custom audience) so that my ads show up wherever Google ads are supported?
Any advice, help, support would be much appreciated! Thanks!
Hi. Did you ever discover an answer to your question? I’m also interested in a possible ‘Google Custom Audience’.
Thanks!
Hi there, Amy from ActiveCampaign’s Customer Experience Team. We’re just refreshing our forum page and I wanted to add some help here for anyone who comes across this page/question/post.
Yes, it’s possible to target leads on Google Ads using ActiveCampaign’s site tracking feature. Here’s a step-by-step guide:
Set Up Site Tracking: ensure you have the site tracking code embedded on your website. This will enable you to track contacts’ behavior and interactions on your site.
Create Custom Audiences in Google Ads: In Google Ads, you can create custom audiences based on website visitors. This involves adding a Google Ads re-marketing tag to your website, which works similarly to our site tracking here at ActiveCampaign.
Integrate Google Ads with ActiveCampaign: ActiveCampaign allows you to integrate with Google Ads, see here. By connecting your ActiveCampaign account with Google Ads, you can sync audiences between the two platforms.
Automate Audience Creation: In ActiveCampaign, you can set up automations to add leads to specific lists or tags based on their behavior. When a lead expresses interest and is tagged as “interested,” you can automate the process of adding them to a list that is synced with Google Ads.
Create Re-marketing Campaigns in Google Ads: Once your audiences are set up in Google Ads, you can create re-marketing campaigns that target these audiences specifically. These campaigns will display ads to your leads as they browse other websites within the Google Display Network.
If you need help with the setup, feel free to contact our ActiveCampaign Consultants.
Any questions or additional ideas, thread them below!