I am dying without this… I have automations with dozens of emails in them and I want to continuously improve them. It is so cumbersome to have to set up the split action and create each email separately for every step. ActiveCampaign already has awesome AB testing for campaigns, PLEASE PLEASE PLEASE replicate the same AB testing capabilities you have in Campaigns into Automations. It will be a gamechanger for optimization of open rates, click rates and conversions.
I submitted this feature request ages ago but I would love to get it some upvotes to put it higher up the priority list for development. If you would like to be able to do real AB testing in automations just like you can in Campaigns then please upvote this idea: