Workaround for personalizing a subject line with variable?

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Hi there! I’m new to ActiveCampaign, so I am wondering if someone can help me with this.

We market B2B and I often personalize my subject lines with the company name like this: 's campaign is ready!

Ideally I would be able to use a variable to check that the Company Name field is not empty so I could default to “Your” if it is. But since we can’t use variables in the subject line, I was wondering if anyone has any creative workarounds that would help me achieve something like this?

Thanks in advance. :slight_smile:

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Hey Alyssa! Sorry we missed this when it was originally published, but in the spirit of providing insight on this question, I’ll be happy to take a look!
Although, variables cannot be used in subject lines, we recommend using personalization tags instead. I will attach our HOW-TO ARTICLE in case you want to check it out!
Keep us posted with any questions!