Optimising email opens & clicks just went wow 
for Automation Emails in ActiveCampaign!
An easy-to-use Automation Email Split Test feature is in your accounts now 
You know split testing, right? That thing you’re meant to do, but just… don’t… because it’s way too technical?
Well, my friends, it’s time to embrace actual email optimisation instead of just fantasising about it.
ActiveCampaign just made it easy to see real numbers for your email recipients so you can see:
does throwing their first name into the subject line improve open rates for onboarding?
do your people click more for gifs than static images when you want them to watch a video?
will a funny subject line win on opens vs an informative one for your payment fail emails?
Imagine knowing the answers to all those things you wondered about but never had time to dig into 
This is a big win for AC users, and it’s on ALL plans except Starter (and maybe legacy Lite plans if you’re still not migrated to new Plus)
There’s even an AI suggestion feature to help you draft variations to test.
It’s my privilege as a Customer Advisory Board member at ActiveCampaign to see this through from wish-list to “oh wow - now look what we can do!”
Go take a look in an automation and have a play to see the new toy on email send steps