What is an 'open' in AC's eye exactly

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1

Hi,

Different marketing platforms track opens in different ways and often by adding a small transparent image in the email body.

Is this the case with ActiveCampaign?

What are the mechanics, exactly? For example, if an open isn’t registered by this tracking pixel BUT the reader clicks a link, does AC assume that that email must have been opened?

Cheers,

Lawrence

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2

Hi Lawrence,

Yes, to both.

We track opens with images (this requires HTML code which is why the Text Only campaign type can’t track opens).

If a contact clicks a link in a campaign, we also assume, and report, that they opened the campaign.

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