Hi all. Excuse the elementary question - I’m new to this and have tried finding a logical answer to no avail. Looking at the number of opens, the far right column has # Times. It makes no sense to me to interpret that at face value, i.e. that people have opened the email 6, 8, 13 times, etc. Any insights? Much appreciated.
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Hi there, Amy from ActiveCampaign’s Customer Experience Team. We’re just refreshing our forum page and I wanted to add some help here for anyone who comes across this page/question/post.
This metric within the Campaign Overview Report reports on the number of times a campaign was opened by a contact(s).
Any questions or additional ideas, thread them below!
sometimes people do actually open your email multiple times. sometimes that is bot activity. hard to know from the front end.