1. Creative Use Case:
Our unique approach to utilizing ActiveCampaign pop-up forms has transformed our lead generation process. By implementing these forms on our product pages, we’ve streamlined the inquiry process and gained valuable insights into customer preferences.
2. Problem Description:
Before integrating ActiveCampaign pop-up forms, we faced a challenge with potential customers being deterred from contacting us due to the heavy emphasis on phone calls for inquiries. This led to missed opportunities for engagement and conversions as customers preferred email or text communication.
3. Detailed Solution:
To address this challenge, we turned to ActiveCampaign’s pop-up forms feature. We created customized forms tailored to each product page, prompting visitors to provide their contact information for more information or a quote. This shift in approach allowed us to capture leads who preferred email or text communication, thus expanding our reach and engagement opportunities.
4. Step-by-Step Guide:
Here’s how you can replicate our solution using ActiveCampaign pop-up forms:
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Navigate to the Website Tab: Access ActiveCampaign’s website tab to begin creating your pop-up form.
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Go to Forms: Select the forms option from the menu to create a new form specifically for your product pages.
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Create a New Form: Use the form builder to design and customize your pop-up form. Include relevant questions or prompts to encourage visitors to provide their contact information.
.1. *Design and Add Questions: Craft a compelling message to entice visitors to submit their information. For example, we said “Looking for the perfect hot tub? Let us help you find the best Hot Tub for your backyard! We just need a little information so we can reach out.” Then, added fields for name, phone number, and email.
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Click Integrate: Once your form is designed, integrate it with your website by generating the code provided by ActiveCampaign.
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Embed the Code: Paste the generated code onto the desired product pages on your website where you want the pop-up form to appear.
Extra:
To ensure prompt follow-up and engagement with leads, we set up email notifications for our sales team using ActiveCampaign’s form action feature.
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Form Action: Within the form settings, add an action and select “Email Results.”
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Email Results: Input the email addresses of your sales team members to receive notifications whenever a new lead submits the form. This allows them to promptly reach out, answer questions, and provide quotes.
Conclusion:
By creatively leveraging ActiveCampaign pop-up forms, we’ve successfully improved lead generation and customer engagement. Implementing this strategy has allowed us to cater to customer preferences for email or text communication, resulting in increased inquiries and conversions. Try out this approach for your own business to enhance your lead generation efforts and drive growth.