A contact who just arrived in a database is more engaged than “old” contacts, so take this opportunity to continue the relationship with those contacts with a welcome email!
Here are a few tips:
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Present your products, services, values— all that define your company.
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Push useful links into your email for your contacts.
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Set up a series of welcome emails to onboard the contact.
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Use an incentive in your email (trial period, promotional code) to increase conversion!