Hey everyone! We’re back with the third installment of our Tuesday Tips with Tabitha: Predictive Content Series! Let’s chat about the Insights Bar and finish up our variants.
The Insights Bar gives you access to tips and tricks for writing your variants. This is based on machine learning and things that you can do to better communicate with your contacts.
Once you have created your variants and send your campaign, you can use the Predictive Content reporting to better understand how the block worked with your email. This information will create transparency into what your contacts are reading and how you can write variants for your next campaign!
Click the image below to watch this week’s tip!
To learn more about variants and reporting, visit this article: