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I’m excited to see how the campaign calendar works. Hoping others do too so they can get feedback on it.

I usually map out the emails a new lead/prospect will receive so I can see things from their perspective. This is an example for a client that typically gets leads via ad or lead magnet, has a 6 email warm up drip from an automation, and sends a monthly newsletter.

Day #0 Lead Magnet Download Email, copy of Last Newsletter (2 emails)
Day #2 Email 1 of 6
Day #5 Email 2 of 6
Day #11 Email 3 of 6
Day #19 Email 4 of 6
Day #22 New monthly newsletter
Day #29 Email 5 of 6
Day #41 Email 6 of 6
Day #53 New monthly newsletter

My key learning is that you probably aren’t emailing enough - especially early on. If someone opts-in to get emails from you, the example I show above is probably a bare minimum.

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