Hey Study Hallers!
You’ve attended a Study Hall packed with ideas, insights, and strategies to supercharge your business. Now it’s time to keep the momentum going!
What’s one tip, strategy, or insight you learned at Study Hall that you’re excited to try in your business?
Whether it’s a game-changing automation, a fresh perspective on contact management, or a mastering a new ActiveCampaign feature, we’d love to hear what sparked your excitement!
Shout our your Study Hall city and post your answer below and let’s inspire each other to take action.
You might even find a few more ideas from your peers to add to your list!
Let’s keep the Study Hall magic alive. Can’t wait to read your takeaways!
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What’s one tip, strategy, or insight you learned at Study Hall that you’re excited to try in your business?
Something that was a game changer for us was enabling site tracking in order to segment contacts for better target audiences. When you enable site tracking on Active Campaign, you can see who has visited your website based on clicking links in an email or on a form. You can then pull a list of all the people who have visited your site, which can also be filtered to how many times. You can also segment them and send them additional marketing emails because you know they are some of your most engaged prospects.
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Any Philly study-hallers here??
Study Hall really helped our marketing team up our content marketing game. I work for a software company that automates a really essential (read: boring) part of the mortgage loan origination process—closing cost disclosure. It’s about as interesting as watching paint dry, so we get to have a lot of fun with making content that’s funny and engaging. Comics, memes, a goofy email marketing voice, etc.
Making that content is fun, but getting out to the right people at the right time is another issue. AC is, of course, easy to use when it comes to designing email templates. But I learned about link actions, site visit tracking and tagging, and automation workflow building to help us communicate even more effectively. Who knew B2B marketing data collection could be so fun and easy??
—Tim
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