ActiveCampaign Forum

Send Campaigns based on subscriber's Time


#1

Use case: I want to send a campaign email to everyone at 11AM their local time.

I can currently do this in Automations by “wait until” the subscriber’s time is X. But, I don’t want to have to create automation sequences for these and it’s a pain for one-off emails.


#2

Sending to everyone at THEIR local time sounds great, but the geolocation data that ActiveCampaign is pulling in is only finding matches for a small percentage of Contacts. So it’s not very reliable.

Might be better to just use your local time…unless you have actual address information on everyone of your Contacts?


#3

The match rate will depend on your engagement. We look for it upon subscribing and every interaction (clicks/opens/etc…) forever. Most accounts have a 80 to 90%+ match on engaged contacts.


#4

For the 10-20% that don’t get matched, you could just default to sender’s time zone.


#5

Ya, that’s what we will use when we don’t have the contacts timezone


#6

Thanks, Jason. I didn’t realize that the geo-location would continue looking for a match over time. You learn something new every day!

-Ed


#7

I actually know the time zone of my contacts, because I found an Excel formula for getting time zone based on the state. When I imported my contacts, I imported their time zone as a custom field. I’d like a feature that would let me use that, instead of waiting for if/when ActiveCampaign determines the contact’s time zone.


#8

Is this (send campaign based on subscriber’s date/time) available now? How?


#9

Hi @roaradventures1,

It’s not possible to send a campaign based on a subscriber’s time, but you can accomplish this with an automation. Depending on your needs, this might be of use to you.

Best,
Vera


#10

As OP said, “I can currently do this in Automations… but, I don’t want to have to create automation sequences for these and it’s a pain for one-off emails.”

Since it’s not possible today to send a campaign based on a subscriber’s time, I’m guessing OP and I are now requesting this functionality / making this feature request.