Resend Strategy in Wake of iOS 15

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1

Hi,

I’m curious if anyone has come up with any sort of strategy for handling email resends? Previously, I resent emails to contacts who didn’t open the original email after two days. Of course, with iOS 15 releasing this will no longer be reliable and may lead to contacts becoming frustrated if the same strategy is applied.

I was thinking of shifting to a click-based alternative, though we lack the content needed for this and our main goal is phone calls, which are untrackable.

If anyone has any ideas or has implemented resend strategies in a different way I would love to hear them.

Thanks

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2

Hi @lawndoctor92504! I’d highly recommend joining our webinar (happening in an hour!) where two of our team members will be covering:

  • Key iOS 15 privacy updates and what they mean for email marketers
  • Strategies to help you adapt and thrive during this change
  • Tips for thinking outside traditional email strategies and into broader engagement strategies
  • Different metrics to give you insights into contact engagement beyond open and click rate

You can register for that webinar here: https://bit.ly/2WDjwJx
Hope to see you there! :slight_smile:

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Hi there, any update on this? I’m getting ready to implement this on our new evergreen newsletter (resend after 2 days) and wondering if this is still the best strategy due to these recent developments? Thank you!