What’s the one email metric you always check?
Clicks? Opens? Or is it List Size 
Here’s the thing: Unsubscribes might not be the disaster you think they are, and that old friend, your list size?
Bigger isn’t always better.
I shared the metrics that really matter in email marketing with Amanda Webb’s listeners in That Analytics Show.
If you neeeeed to know what Zombies have to do with email, listen in, and find out how to banish those brain-eating monsters…