A question for setting up a Lead Scoring. Can a lead be scored by watching 20 seconds compared to 1.30mins, can we send conditional content depending on the content they consume and how long they spend on specific pages?
Hoping for answers. Thank you
Hi there!
Currently, there isn’t a way to track “time watched” or how long someone spent in a campaign. Score can be based on the same “conditions” under Advanced Search such as “has clicked on a link”, “has visited a page”, page visits, “has replied”, sources, and more, but not for time spent on a page or watching time. If you’d like to request this feature, please do so here: https://bit.ly/34pf81m
Here is a resource for your question about conditional content.
I hope this helps! 
Helo!
In fact, the lead score is based on the actions that each lead will take in your campaigns and also on your sales funnel automations, for example.
So you can get an idea, in which part of the journey of purchasing or contracting your service this customer is.
Which gives you more clarity to talk with the right approaches at the related moments of each lead.
If you need more information, please contact me, here is the my contact