We are excited to announce the release of BotSense!
This new feature offers accuracy by filtering out invalid data, ensuring your metrics reflect genuine user engagement, and improving overall campaign effectiveness.
BotSense uses Artificial Intelligence to filter out Mail Privacy Protection bot activity and clicks, providing a more accurate view of your email campaign performance.
Key Features
- Bot Detection
Accurately filters out bot-generated email opens and clicks to ensure your metrics reflect genuine user engagement. - Seamless configuration
Easily activate or deactivate bot detection with a single dropdown, applying changes immediately across all reporting.
By using BotSense, marketers gain access to accurate open and click rates, enabling better decision-making and optimization. This leads to improved campaign effectiveness, higher conversion rates, and maximized ROI.
How to enable or disable BotSense:
-
Click Settings > Advanced on the left menu.
-
Click BotSense.
-
Click the “Bot clicks and opens (non-MPP)” dropdown and choose from the following two options:
-
Filtered out (enabled)
* Filters out bot click and open activity for your ActiveCampaign account
- Not filtered (disabled)
* BotSense is off and will not filter bot clicks or open activity for your account
- Click the “Save Settings” button at the top right. BotSense will automatically apply across reporting, segments, and automations
Available for all customers on Pro and Enterprise.