Hi everyone, at Arrwell.com our goal is to inspire individuals to be more active and healthy. We sell yoga/fitness based products. Our site has been online a couple years but I haven’t really grown our email list. I was using MailChimp to send out monthly newsletters, but didn’t have a CRM to keep track of my clients. I recently switched to AC but haven’t really done much other than transfer over my contacts.
I’d love to learn more strategies for collecting email addresses. I’ve tried popups, and contests such as FishBowl. I still have a hard time getting traffic to the site.
I also know nothing about automation. I hear AC is one of the best applications out there, so any advice on where to start would be great.
I’m really impressed by your website. I’m a bit biased but I think you made a good move switching to ActiveCampaign. There’s a lot ActiveCampaign can do to help ecommerce stores and within weeks we’ll be releasing our first Deep Data Integration with Shopify. The integration will import all your Shopify data (not just contact information) so you’ll know Lifetime Customer Value, order information, etc. and can use that information to create segments, run automations, and more. Exciting stuff. Let me know if you’re interested in Beta testing that.
I noticed that your current opt-in incentive is a 10% off coupon. Could you possibly boost it to 15 or 20% off? If not, is there an information asset you could use to sweeten the deal. Like a pocket guide to yoga poses PDF or something along those lines?
Do you have Site Tracking set up yet? It’s quick and easy and the key to a lot of really cool marketing automation.
Are you currently adding Shopify customers to an ActiveCampaign list? Even though you aren’t getting a lot of leads from your traffic right now, you can follow-up with your customers periodically to encourage repeat sales and shorten time between purchases.
I’m assuming you’re mostly B2C but also deal with some other businesses via partnerships? CRM will be useful for the latter more than the former (but with AC you have both covered).
As John mentioned you’ll need to add Shopify customers to AC. With the existing integration you can only get those who buy AND opt in the newsletter at check out. Instead, you need all your customers in AC and keeping track of what they buy.
Please note: AC isn’t the best solution for ecommerce as you can never set up a condition such as… " has bought product X in the last 7 days and bougth $YYY worth of products in 2016 but less than 100 products bought in total since they first joined". That said, you can achieve a good set up with the funcitons out of the box: tags, fields, lists, etc…
Starting point is your existing strategy for sales & marketing; understanding the customer journey and at what point you should be earning your prospects and customer’s emails.
Content is key here and you’ll need to figure out what themes and formats work best, and via which channels.
So not really about AC, even though AC (and other functions) can help you optimise those touch points.
If you are getting 1000 visits a day to your blog and only 2 sign ups you can certainly improve on that.
I just re-designed our site using the Turbo theme by Out of the Sandbox. I’m really impressed with it so far. I’m SUPER excited to hear about a Deep Data Integration between AC and Shopfiy. Yes, I’d definitely like to be a part of this beta.
I’ve switched opt in popup from using Privy to AC modal form. I’m still not sure I like it. The only bonus is that I can pre-assign a tag to people that sign in using that form. I’m tempted to try SumoMe. I keep hearing good things about them. I also updated my discount to 15% off, but I think you’re right. I’d rather give away some free digital content that slashing my prices.
I do have site tracking setup. I haven’t done anything with it, but it’s turned on. Event tracking isn’t turned on… not sure if I should be using that either.
It’s funny you ask about adding Shopify customers to a list because they aren’t. The Shopify/AC integration adds a tag, but they weren’t added to a list. This morning I create an automation so that if the Shopify customer tag is added, they’ll get put on the list. Currently everyone that’s added to my list gets the same email, ‘Welcome and here’s a discount code for 15% off’… but now that I’m starting to read that guide, I think I may want two different emails. One for propocts (15% off) and then something else for people who have already purchased.
Thank you for taking the time to reply. In a few short paragraphs, you’ve already changed how I’ll manage my list
My income is split quite evenly between B2B and B2C. You’re right, I have some wholesale relationships with local yoga studios in the Greater Toronto Area. The rest of my income is split between sales on Amazon and Arrwell.com, but it’s 10 to 1 for Amazon. I know I’m not getting enough traffic to my site. That’s more of a marketing/advertising problem. Anyone else a solo-preneur and wearing too many hats?
Hopefully this new Deep Data Integration helps with tracking e-commerce purchases. One can hope!
Thanks again.
I’m working with a client in the natural beauty product space to add some ‘depth’ to their use of AC, and there are a couple of ideas that may useful to you too:
Given there is no integration between their eCom platform and AC I’m suggesting that they do a weekly upload manually of everyone that has bought a product and send them a ‘what do you think of our product thus far’ type email.
The main purpose being to pass customers to AC (albeit manually) but also to get some useful feedback and tryto get them to sign up for the newsletter.
Also, a sequence off the newsletter sign up to try and capture more details from subscribers. The ideas here are around a questionnaire of some sort as well as a offering discounts / freebies on the subscriber’s bday (and the age of a contact is a key piece of info for them to have).
