Google and Yahoo Authentication Changes

Google and Yahoo, are implementing authentication requirements and spam prevention changes, beginning to take effect in February 2024.

At a minimum, Google and Yahoo are mandating the following compliance measures:

  • Set up DKIM and DMARC for all sending domains.
  • Purchase domains through a preferred DNS provider if you currently send from an @gmail.com address.

To assist you in meeting these requirements, we’ve introduced enhancements to the Advanced Settings page to streamline the setup process for purchasing new domains and configuring DKIM and DMARC authentication for your sending domains.

Check out these helpful resources to learn more about email deliverability best practices and how to comply with the new authentication and spam prevention requirements.

Please add any pressing deliverability or authentication questions you have here!

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