Generate better results with A/B test campaigns 📈

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Looking to get better results from your emails? A/B testing (also known as “split testing”) is one of the easiest ways to fine-tune your campaigns and see what really works for your audience.

Whether you’re tweaking subject lines, content, CTAs, or images, A/B testing lets you try different options and see which one gets the best response.

Why You Should Care About A/B Testing:

:bulb: Better Engagement: By testing different versions, you can find out what clicks with your audience, which means more opens, clicks, and conversions.

:chart_with_upwards_trend: Make Smarter Decisions: Forget the guesswork. A/B testing lets you base your decisions on actual results.

:arrows_counterclockwise: Keep Improving: A/B testing isn’t a one-time thing. It’s a way to constantly learn and make your campaigns better over time.

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How to Get Started:

  1. Click Campaigns > Create a new campaign.
  2. Type the name of your campaign into the field provided. Only account users can see this campaign name.
  3. Click the “Split testing” option, then click “Email subjects, from information, and email content.”
  4. Click the “Next” button.
  5. Complete the fields for your subject line, preheader text (optional), “From” name, and “From” email address.
  6. Select a campaign builde r and design your campaign. When finished, click “Next” to navigate to the Campaign Summary page.
  7. Click the “+” to duplicate your subject line, preheader text, “From” information, and design.
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  8. Follow steps 6 and 7 above to add up to five variations.
  9. Modify your variations as needed.
  10. Make sure to test your campaign before sending it out to your contacts.

Tips:

:white_check_mark: Test One Thing at a Time: Pick one variation to test per email—whether it’s the subject line, content, CTA, or image—so you know exactly what’s driving results.

:white_check_mark: Try Multiple Versions: You can test up to five different variations at once! See which one performs best.

:white_check_mark: Pick the Winner: Once you know what works, send that winning version to the majority of your contacts.

Helpful Resources: