I just migrated from MailChimp, where my campaigns would average a 15-20% open rate. I’ve sent my first 3 AC campaigns this week and the first two had 15% open rate (normal).
However, I sent a campaign today and the open rate is less than 5%!! I even resent the same campaign to non-openers and the open rate so far (a few hours after sending) is only 1.1%!!
Any clues as to why this might be happening? I’m using the same subject lines I normally wrote for my MC campaigns, so I’m wondering if maybe the deliverability in MC is simply better than AC.
I’m very concerned because 5% is not my normal open rate, so any feedback would be appreciated.
Thanks in advance for your reply,