I’ve been with ActiveCampaign since 3/15 and love the automation features. I was with Aweber previously and had noticed a deep drop in opens and clicks over time.
When I switched to AC those number went back up: my first email to my existing list with AC had a 30% open rate and a 9% CTR. I was pleased with those numbers.
However, over time those important stats continue to fall, even though I remove Inactive Subscribers every month, run a re-engagement campaign, and segment my list. I understand the importance of list health and am careful about sending only quality emails.
My current open & CTR are 8% and .7% respectively. That’s simply not acceptable, especially with all the careful list health maintenance I do.
I didn’t open a support ticket on this because it’s not a one-time technical issue; it’s a trend, and a deal-breaker for me. I’ve tried sending more relevant emails to small sections of my list, but that doesn’t help either.
I watched your webinar on Engagement, and heard the stat that you normally see a 25% drop in engagement over the period of a year. I listened to every recommendation on the webinar, and I’m doing them all (except for having different sending frequencies).
I’d appreciate hearing from someone at AC regarding this lack of engagement, as I’m sure I’m not the only one experiencing it. I just increased the amount I pay for AC because my list is now over 5K. Which is awesome, but my last email, sent to 4K people got just 32 clicks. And the email was sending a segmented list to pure content.
Looking forward to a reply,