Do not track specific link by default

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Hey everyone,

I’ve set up a subscription management mechanism to be accessed from the footer of emails (submit a form, automation (un)subscribes you from selected lists).

I have another automation that adds and removes ‘engaged’ or ‘disengaged’ tags based on if contacts clicked links or visited my website.

The challenge: when someone clicks the subscription management link in the footer, it’s counted as an ‘engaged’ action for the automation, and that contact’s status is ‘reset’.

I don’t really want to count the click on subscription management as a sign of engagement. The contact might use the form to unsubscribe from everything, which is the exact opposite of being engaged, but still get the tag ‘engaged’ because of their click.

I know I can prevent that link from being tracked on a per-campaign basis. But what I’m really hoping for is the option to disable link tracking on that particular link on every instance that it shows up on.

Is there maybe a parameter I can add to it, to prevent link tracking?

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Hey Bob! Sorry we missed this when it was originally published, but in the spirit of providing insight on this question, I’ll be happy to take a look!

When it comes to link tracking, we currently do not have a direct option to disable the link tracking feature for just one link. That said, could try some workarounds based on your current campaign set up. But, for example, one alternative could be to filter the contacts coming from that link directly into the automation to separate them for the rest who are going to get the “engaged tag”.

Hope this helps, and don’t hesitate to contact us with any specific case for us to review it together!