Hello,
I have the following question about displaying conditional content in a newsletter automation in Active Campaign: is it possible to display different conditional items depending on the buyed products (product name or tag)?
I’ve read, that using the “Makes a Purchase” trigger basically helps me to deal with this.
The goal is to simultaneously show different, product-related links to PDF files as downloads in one mailing, depending on the product(s) the lead has purchased. This also means that different links (download buttons) should be displayed in this specific mailing for different products. Is this possible with “Using conditional content”?
Hi @hegemann, great question! I think Conditional Content is a great feature to use to customize your message, but to use it in this way we may have to to do a bit of prep work to make sure the right data is in the right places so you can use it here.
Some eCommerce information is available in Conditional Content, such as “Name of last product purchased” - however, this will only pull from a contact’s last individual order, rather than all purchases overall. If you need to look at all of the customer’s orders, we need to make sure the data you need is somewhere else so it’s easier to grab it in conditional content, by ensuring the data you need is available in tags or a custom contact field.
I think a tag is the easiest work around to implement - you can use the 'makes a purchase" trigger and if/else blocks for “Product name in any order contains” to tag the products you need to track. This way, you can also add contacts who have made past purchases to this automation so it can tag them appropriately. You will need to use a new if/else block for each product you want to check for/tag you want to apply. Once the tags are applied, you can use Conditional Content to target just contacts who do or do not have the tag(s) more easily to enforce these settings.
Hi @raulabad - I can definitely understand how much this would simplify building and allow for more flexibility, especially as these segments are available in the main segment builder! I agree that sounds like a great improvement. I’m sharing that with my team, and I did a bit of extra digging - it looks like this is something we are still actively considering - I would recommend voting for this idea and leaving a comment that you’d like to see the segments for “Product Name in Any Order” available in Conditional Content as well, so our team sees there is continued interest in this improvement!