Last year, we helped customers recover $10.5 million over the course of Black Friday weekend through our abandoned cart automation.
Needless to say, this email series is a MUST for a successful BFCM.
While ecommerce businesses tend to customers and stock the shelves, ActiveCampaign will hustle on your behalf!
An example of this series for BFCM could be:
- Email 1: The one-hour email that includes a simple reminder, product shots, and single call to action to remind a customer to check out.
- Email 2: One day later with social proof, a highlight of a different benefit, and/or guaranteed offer.
- Email 3: Last chance with a coupon, time limit, and reminder to grab products before they disappear.
With this automation, you can trigger the email series when a cart is abandoned and schedule when each email in the series goes out the way you prefer. Set it up in today’s Task of the Day.
Day 9 - Task of the Day:
- Navigate to the Automations tab.
- Click “Create an Automation” in the top right corner.
- Search for “Black Friday” and click “Black Friday - Abandoned Cart” and “Continue” to import the recipe.
- Follow the Automation Setup Wizard on the right to complete the integration.
Adjust the timing and messaging for your goals and watch the sales roll in!