Ever wonder why some emails get opened immediately while others sit buried in the inbox? Today’s challenge introduces you to Predictive Sending - a powerful AI feature that determines the optimal delivery time for each individual contact!
What is Predictive Sending?
Predictive Sending uses AI and machine learning to analyze when each of your contacts is most likely to engage with your emails. Instead of sending campaigns at the same time to everyone, this feature delivers your messages at personalized times when each recipient is most likely to open and engage.
Today’s Task: Enable Predictive Sending
- Navigate to a campaign you’re planning to send
- When scheduling your campaign, look for the “Predictive Sending” option
- Toggle this feature on to allow ActiveCampaign to optimize delivery times
- After sending, compare your engagement metrics with previous campaigns
- Share your results in the comments below
Let us know:
- Did you notice an improvement in open or click-through rates?
- Was there a particular segment of your audience that responded better to predictive sending?