Welcome emails play a crucial role in establishing a positive first impression with new subscribers.
A well-crafted welcome email not only thanks the subscriber for joining but also highlights key benefits, offers personalized content, and encourages engagement.
Even better, a welcome email series lays the foundation for a lasting relationship, boosting customer retention and increasing the likelihood of future purchases.
Modifying your welcome emails for Black Friday and Cyber Monday is essential to capitalize on the heightened shopping enthusiasm during these peak periods.
By tailoring your welcome messages to highlight exclusive deals, early access opportunities, and festive promotions, you can leverage the urgency and excitement of these sales events.
A welcome email series should:
- Give valuable content to get someone started with your business
- Be personalized in your types of content
- Use automations to help send them
- Show powerful social proof of your products or service.
- Set expectations for future emails the contact can expect.
- And, possibly, even include a discount code, coupon code, or other incentive.
To tailor welcome emails for BFCM, you’ll want to also create a sense of urgency, excitement, and exclusivity. You might consider:
- Adding a Countdown Timer to Black Friday/Cyber Monday to build excitement.
- Including festive, eye-catching graphics related to the holiday shopping season.
- Highlighting popular products that will be on sale to attract interest.
By incorporating these elements, your welcome emails will not only introduce new subscribers to your brand but also get them excited about your upcoming Black Friday and Cyber Monday promotions.
Day 8 - Task of the Day:
Spend time updating your automations for BFCM. Peek at your existing Welcome Series, or create a new one for new subscribers joining your list during BFCM using the tips in today’s challenge post.
Let us know what you did to change your automations so everyone here can learn from each other!