Subject lines are the critical first impression in an email, often determining whether your message is opened or ignored.
What do the best Black Friday email subject lines include? Here are a few ideas:
- Company name. Don’t be coy: 64% of people click an email because of who it’s from.
- Customer name. Personalized emails have 29% higher open rates than emails without personalization.
- Friendliness. Keep your tone conversational and familiar. Think less hard sell, more friendly chat (about your awesome Black Friday sale).
- Urgency. Black Friday is probably your biggest, baddest sale of the year, right? So let people know these deals won’t last.
- Your sale details. Subject lines with percent-off discounts have an average conversion rate of 18.1% (vs 3.8% for subject lines that don’t have an offer).
- Curiosity. Don’t give everything away in your Black Friday email subject lines. Give just enough of a tease that they can’t help but click.
- Emojis. If you
︎ an emoji, great news: emojis can increase your click-through-rate by as much as 28%. - Humor. If your Black Friday subject lines put your customer in a cheery mood, there’s a better chance that mood will keep them clicking through to your Black Friday sale email.
These are real examples of great Black Friday subject lines:
- 40% Off. Free shipping. It must be Black Friday.
- First Turkey, Then Great Deals!
- Get your Black Friday game face on
Rise & shine (NAME)…half-off Black Friday deals are here- Better Than Their Deals☝️
- ★ BLACK FRIDAY is here – want a little help with your Christmas shopping?
- The biggest, best, most amazing, OMG, beyond anything, ever, sale event. Starts now.
- If you open one email this Black Friday…
- Give thanks (and then get an extra 50% off!)
- (NAME), your boss is shopping today too
The best Black Friday email subject lines only use one or two tactics. That’s because if you shove every tactic into one subject line, there’s a good chance it’ll be spammy. Triggering spam filters can negatively impact your email deliverability (and undermine your entire Black Friday email strategy).
You have a fine line to walk: don’t get lost in Black Friday sale inbox clutter but don’t come across as desperate.
Day 7 - Task of the Day:
Use today’s 5 minutes to brainstorm. Think of compelling subject lines and preheader text to increase open rates. And if you need some help, try our email subject line generator.