Personalization is key to successful email marketing.
Show your subscribers that you understand and value their preferences by tailoring your emails based on their individual subscriber data with ActiveCampaign’s Conditional Content feature.
Whether you’re targeting by location, purchase history, or preferences, Conditional Content ensures each subscriber receives the message that speaks directly to them.
Create more relevant, engaging, and effective communications with your audience by following the steps in today’s “Task of the Day” below!
Day 5 - Task of the Day:
- From your dashboard, navigate to the Campaigns tab.
- Select “Create a new campaign” or go into an existing campaign.
- Select “Edit design” to go into the email designer.
- Hover over the content block that you want to personalize with Conditional Content (For example, a section that relates to location, purchase history, or preferences).
- Select the three dots next to that block and select the “Display conditions” option.
- You can choose what kind of conditions you want to set for this copy from the drop down list. (For example, you can choose to send this email content block to those who have an existing tag that shows interest in your newsletter content.)
- Select when to show this content, if all or any of the conditions are met.
- Create another content block that will display if you have a different condition set. (For example: If someone is interested in your “New Products” content, you can choose to show them a content block with the new arrivals showcased. Under the conditions, you can choose to send if they have that existing tag.)
- Once you save each block, preview and test correctly for each segment.
- Click “Next” to set up the send, or “Save and exit” to set up the send later.
Let us know if this is your first time using the Conditional Content feature!