Now that we have a clear map of the customer journey, let’s dig into our lists.
This is where your contacts live. In fact, think of it like a house. 
Keeping it clean and organized is like maintaining a tidy, well-kept home.
If you let clutter accumulate (like inactive or invalid email addresses), your space becomes less functional and welcoming.
On the contrary, a well-maintained home invites guests and makes a good impression. Just like a clean email list, which ensures higher engagement, better deliverability and more successful campaigns.
Neglecting this upkeep can lead to problems like decreased performance and wasted resources, just as a cluttered house can create a chaotic living environment.
In today’s Task of the Day, you’ll review and organize your list. But don’t forget, just as you regularly tidy your home, regularly update and maintain your list by removing inactive subscribers and correcting errors. Doing so helps you comply with data protection regulations and maximizes the effectiveness of your email marketing campaigns. 
Complete the Task of the Day below to get started on your clean-up. 
Day 3 - Task of the Day:
Review and assess your existing lists. Ensure they represent specific list subscriptions that customers can opt into based on their interests (channel + communication type).
For example, you may have a Customer list, which represents a segment of your contacts who share a common interest in your business as customers. And you may have a Prospect list, which represents a segment of your contacts who share a common general interest in your business. When a contact from your Prospect list purchases a product, you move that contact to your Customers list.
Other examples of lists you can create are: General Marketing List, Newsletter, Event Updates, Exclusive Offers, Tips & New Arrival Announcements.
If you need help creating a list, check out ActiveCampaign Lists 101 for a quick overview and demonstration.
Extra credit if you read through this additional resource, A Beginner’s Guide to Lists.