When it comes to running your business, the right tech tools can make all the difference.
Picking the best tool for each job and connecting them together is the smartest approach. 
For example, as an ActiveCampaign user, you might connect an events platform, a social media management platform, and a billing system to your ActiveCampaign account.
You’ll then be able to update a contact in ActiveCampaign after someone registers for an event, tweet about it, and take care of payment for their ticket, with ease!
With ActiveCampaign, you aren’t confined to just our native integrations that we mentioned in Day 20. Middleware can often be the missing link. 
Middleware tools help different software programs talk to each other and share data. And ActiveCampaign’s open API easily connects to middleware softwares, like Zapier, so you can build information highways between your platforms.
Leveraging your data across all platforms will help you to stay organized, and create a clearer and more complete picture of the different stages in the customer journey.
Zapier is one of our most popular choices.
Click any of the Zaps below to follow their setup guides.
- Add or update ActiveCampaign contacts for new Acuity Scheduling appointments
- Add or update ActiveCampaign contacts for new Calendly invitees
- Add or update ActiveCampaign contacts from new activity in ClickFunnels Classic contacts
- Add or update ActiveCampaign contacts with new Facebook Lead Ads leads
- Add subscribers to ActiveCampaign from new Unbounce submissions
Day 21 - Task of the Day:
We’ve covered a ton of information in these short 21 days. When creating your marketing plan, you’ve learned to think about the customer journey as a whole, your segmentation strategy, and campaign design. You’ve connected your tech stack and built modular automations. Now you can pat yourself on the back and share your learnings with others!
Let us know in the comments below which your favorite topics were, or where you’d love to dive deeper.