We’ve kicked off the sprint with a good overview of all of the fun ways you can incorporate AI with ActiveCampaign.
But before we show you around, it’s important for you to note: it’s not just about asking the right questions— it’s about asking in the right way.
Enter the art of crafting the perfect AI prompt. 
Think of prompts as the secret sauce. Get them right, and AI becomes your personal genius on demand. Get them wrong, and, well… It’s like giving a bad chef a set of expensive knives. The equipment is there, but you won’t get far in the kitchen if you know what I mean. 
No worries, though— we’ve got your back. Let’s break down how to master AI prompts and start getting the results you’re actually looking for, instead of just endless edits.
1. Give clear instruction.
Think about what goal you’re trying to achieve with the content, how long you want the content to be, and what tone you want your audience to hear.
2. Include contextual background or links.
Provide some context or background information related to your topic, specify what type of content you want to create (welcome email, event invitation, product arrival email, etc.), and be as specific as possible in your description.
3. Utilize this formula as a guide:
“Write a” + “type of content” + “define an objective” + “format” + (optional) “insert link”
Example: Write an onboarding email to my new students to help them with instructions on what they need to do on their first day listed out on their syllabus. [insert link]
4. Experiment and iterate
Experiment with different phrasing, structures, or additional instructions to find the most suitable prompt for your needs, and edit the content to enhance results.
Does the first draft need to be shorter, longer, or with a different tone?
Remember the feedback you provide so you include these specifics next time in your first prompt.
Now it’s your turn to try!
Navigate into the email designer, drop in a text block, and find the AI (sparkle) icon in the side toolbar to begin typing your prompt. Let AI generate your first draft and help kickstart your email campaign!
Day 2 - Task of the Day
Watch this video for more info on how to use AI to write impactful marketing emails:
And check out our example prompts for Product Emails, Blog Newsletters, Online Education and Ecommerce content: