We don’t mean to come off like a mom, but it’s time to clean up… 
After all, keeping your email list organized and maintained isn’t just a nice-to-have. It’s vital for your email marketing success!
With a well-organized list, you can target your audience more precisely, personalize your messages, and significantly boost engagement rates.
It also ensures your emails reach the right people, reducing the risk of being marked as spam. 
To start, you likely already have a list of subscribers. Review and organize this list by segmenting based on interests, demographics, and engagement levels to send more targeted communications. (We’ll cover this in your “Task of the Day.”)
And remember, once your list is organized, keep it organized. Regularly update and maintain your list by removing inactive subscribers and correcting errors. Doing so helps you comply with data protection regulations and maximizes the effectiveness of your email marketing campaigns. 
Complete your 5-minute “Task of the Day” below to get started on your clean-up. 
Day 2 - Task of the Day:
Review and assess your existing lists. Ensure they represent specific list subscriptions that customers can opt into based on their interests (channel + communication type).
For example, you may have a Customer list, which represents a segment of your contacts who share a common interest in your business as customers. And you may have a Prospect list, which represents a segment of your contacts who share a common general interest in your business. When a contact from your Prospect list purchases a product, you move that contact to your Customers list.
Other examples of lists you can create are: General Marketing List, Newsletter, Event Updates, Exclusive Offers, Tips & New Arrival Announcements.
If you need help creating a list, check out ActiveCampaign Lists 101 for a quick overview and demonstration.