Black Friday Fun Fact: 59% of customers start their holiday shopping in August or September.
That means it’s time to take action on your Black Friday/Cyber Monday (BFCM) promotions ASAP.
But before we jump straight into email copy and coupon codes, let’s start with setting some goals. After all, being intentional about your strategy is the real way to win.
With SMART goals, you’ll ensure you and your team stay focused, have a clear, actionable plan, and measure success properly!
And by SMART, we mean goals should be Specific, Measurable, Achievable, Realistic, and Time-bound.
Follow along in our Day 2 Task of the Day to define your BFCM campaign goals.
Day 2 - Task of the Day:
Define your BFCM campaign goals.
What are your specific sales, new subscriber, and engagement rate targets for Black Friday, and how do they align with your overall business objectives?
When thinking about your answers, remember to be SMART. For example:
Specific: Increase online sales by 20% during the Black Friday period compared to the previous year.
Measurable: Track total sales through ActiveCampaign and your connected Ecommerce shopother analytics tools.
Achievable: Given past performance trends and the planned marketing strategies, a 20% increase is realistic.
Relevant: Boosting online sales aligns with the goal of growing e-commerce revenue and improving profitability.
Time-bound: Achieve this increase during the Black Friday weekend, from November 29 to December 2, 2024.
Remember, this is just an example, and your answers may differ based on your past performance. Take a few minutes to write this down, and feel free to share in the comments below!