You’re doing all of this work to gain new customers for BFCM. Now let’s focus on how to keep them.
Mastering customer retention rates for your business is essential for its sustained growth and success.
Here are a few tips for increasing retention and CLV:
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Hyper-personalize your emails:
Leverage real-time behavioral data, advanced analytics, and our latest AI-features to tailor products, services, and experiences according to customers’ aspirations and needs. -
Add an upsell or cross-sell to your buying flow
Offer your customers a more expensive or upgraded version of the product or service they are interested in or have already purchased, and/or complementary products or services that enhance their purchase. -
Set up Back In Stock notifications
Back In Stock notifications can help you get more sales and increase customer satisfaction by giving your customers a convenient way to get their desired product. This is especially helpful when you sell out of products after a major BFCM sale! -
Introduce long-term, subscription-based offers, and products
Provide your customers with a convenient and cost-effective way to receive your products or services regularly, increasing customer loyalty and reducing churn!
Remember, investing in a customer retention strategy not only drives revenue but also strengthens your brand and sets you apart in a competitive market landscape. Let’s work on this together in today’s Task of the Day.
Day 17 - Task of the Day:
Spend a few minutes thinking about how your product/services add value to your customers. Jot down some ideas around the tips above, and start the workings of an automation to send regular automated emails featuring curated content, such as blog posts, articles, or product recommendations based on their interests and preferences.
Share what you come up with below!