Today is part two of the house-keeping items we started yesterday, this time around compliance. Make sure you clear these off of your to-do list now so you can breathe a sigh of relief BFCM weekend!
1. Review Anti-Spam Laws and Compliance
There are a number of laws and regulations that provide guidelines on the minimum requirements for sending campaigns to contacts.
As a sender, understanding and adhering to these regulations is paramount to successful email marketing.
Below, you will find brief summaries and requirements of three different regulations. Depending on where you and/or your contacts are located, you may need to follow one, some, or all of these regulations:
2. Ensure all campaigns comply with GDPR, CAN-SPAM, and other relevant regulations.
Now that you know the rules, make sure your campaigns comply with them. Review your scheduled BFCM campaigns with these regulations in mind.
3. Include clear opt-out options in all communications.
There is no opt-in requirement for the CAN-SPAM Act. The law does not require the senders of commercial email to get the receiver’s consent before sending them commercial emails.
However, spam complaints contribute to poor deliverability, a bad sender reputation, and having your domain blocklisted by ISPs. So instead of racking up complaints, include clear opt-out options like an unsubscribe button in the footer that links to a confirmation page, and removes the email address from the list the email was sent to.
Note: In some countries, the law requires these links to be included.
Day 14 - Task of the Day:
Take some time to work through the items from today’s post:
- Review Anti-Spam Laws and Compliance
- Ensure all campaigns comply with GDPR, CAN-SPAM, and other relevant regulations.
- Include clear opt-out options in all communications.
Let us know if you learned anything in the process!