Today, we’re highlighting another powerful customer success story that demonstrates the real-world impact of ActiveCampaign’s AI features!
Today’s inspiration: Desmistificando
Desmistificando, a Brazilian online education platform that helps students prepare for medical school admission exams, revolutionized their marketing approach with ActiveCampaign’s AI-powered features.
Read the full story here → Desmistificando Customer Story
Quote we love: “With ActiveCampaign, we were able to implement abandoned cart recovery and predictive sending that directly increased our sales. The platform paid for itself within the first month.” — Desmistificando
How They Transformed Their Business:
Desmistificando faced challenges with cart abandonment and effectively timing their communications to busy students. By implementing ActiveCampaign’s AI features, they:
- Created sophisticated abandoned cart recovery sequences that re-engage students at critical decision points
- Used Predictive Sending to deliver emails when students were most likely to be studying and responsive
- Personalized content based on each student’s course interests and progress
- Automated follow-up sequences that provided valuable content matched to specific exam preparations
The results were remarkable - not only recovering potentially lost sales through abandoned cart automation but also significantly increasing student engagement and course completion rates.
Today’s Task: Apply These Lessons
- Read the Desmistificando story
- Share how you could apply their strategies to your business:
- How might abandoned cart recovery work for your products or services?
- Could Predictive Sending help you better connect with your audience’s schedule?