Fact: Segmentation is important to your business growth.
Myth: Segmentation is too complicated.
In marketing, segmentation means dividing your audience into smaller groups based on characteristics they have in common.
Think of it as sorting your contacts into buckets. 
Creating a segment of your audience is just you saying “this specific audience of people have something in common, so I’m going to group them all together.”
Since all audiences have different needs, these “buckets” can help you create messaging that matters (and boosts your sales).
In order to do this successfully, you need information! So, today’s task of the day is only going to focus on gathering that information. 
Day 11 - Task of the Day:
Inside of ActiveCampaign, you can segment based on information from your emails, your website and your forms. Start by looking at the data inside of your account for each, and see what trends you notice.
Email
Today: Track open rates, replies, link clicks, and even whether or not they’ve forwarded a past email.
Later: Create actions based on those activities. For example, when they click one of the links, you can have the system add a tag.
Website
Today: Ask yourself, when someone visits a particular page of your website, what does that say about them? Visiting a page is an indication of interest — and an opportunity to segment.
Later: Follow up with people after they visit a product or service page on your website, and send abandoned cart emails and reminders to make sure people complete checkout.
Forms
Today: Look at your forms and see if you are gathering the information that matters to your segmentation goals.
Later: You can ask for information directly when someone first becomes one of your contacts by sending them an email with an embedded form.
You can segment based on:
- Behavior: Visiting your site’s product page, abandoning a cart, opening your emails, filling out forms, or past purchases.
- Geography: Country, city, state, ZIP code, or area code.
- Demographics: Including age, gender, income, and organization
- Needs: Anything a member of your audience struggles with
Think about these segments when reviewing your data.