Customers stop buying from businesses or cancel memberships for any number of reasons. And often, those reasons aren’t permanent dealbreakers.
When a customer leaves, you can still win them back with the right win-back email campaign. And doing this before Black Friday weekend is the right move to be sure you have all the eyes you can get on your BFCM campaign.
We recommend sending 5 types of win-back email sequences, in this order:
- Remind people you exist. Things happen, and a simple “hello” email will get some people to start interacting with your messages again.
- Offer an incentive. If a “hello” wasn’t enough, offering an incentive can nudge people who are on the fence about buying again.
- Ask for feedback. People like giving their opinions. Even if they don’t buy, you get information that can help you improve your marketing.
- A last-chance email. Tell people that you’ll unsubscribe them unless they respond to this email.
- Unsubscribe. You’ve unsubscribed the contact, but let them know in case they want to come back.
Use the Customer Win-Back Email Series Automation Recipe to set this up and to track and address customer cancelations and unsubscribes.
This is how it works…
When a contact cancels your service, a “Canceled” tag is applied and the automation sends a win-back email series to invite the customer back. The messages are delivered at intervals after canceling and can be edited to what makes sense for your business. (You can apply the “Canceled” tag with a third-party service like Zapier.)
Import this automation recipe in today’s Task of the Day.
Day 11 - Task of the Day:
- Navigate to the Automations tab.
- Click “Create an Automation” in the top right corner.
- Search for “Win” and click “Customer Win Back Sequence” and “Continue” to import the recipe.
- Adjust the timing and messaging for your goal.
