Sifting through a mountain of data to figure out who likes what can feel like trying to find a needle in a haystack— especially when you’re dealing with large audiences and all of their different preferences.
It’s time-consuming, confusing, and let’s face it, a little overwhelming.
But here’s the magic of AI: it can do all of that heavy lifting for you. AI automatically generates three segments based on your customers’ behavior and data, saving you time and effort while enabling more precise targeting.
It’s all about making sure your content lands in front of the right audience with the right messaging at the right time.
To get started, click Contacts > Segments. From this page, you can create, save, edit, and delete segments, view AI-suggested segments, and check the number of contacts in each segment.
AI-suggested segments automatically appear in your account with the sparkle icon next to the segment’s name.
AI creates three segments tailored to your account based on user activity, behavior, and industry trends.
With these insights, you can boost engagement, increase conversions, and re-engage inactive customers.
Learn more about how to use this feature in today’s Task of the Day!
Day 11- Task of the Day
Watch the following video to maximize engagement with AI-Segmented Audiences in ActiveCampaign:
And as always, let us know if you have any questions!