Day 10 | Pin-Pointed Targeting 🎯

Challenges 21-Day Ecommerce Challenge
1

To make your Black Friday campaigns stand out, you need great creatives, pin-pointed targeting and relevant personalization.

The Black Friday - Interest Flow Email automation will get you one step closer.

When you send more targeted Black Friday follow-up emails:

  • You show your contacts you understand them, which builds brand loyalty
  • Your contacts are more likely to find a product they love – and convert
  • You keep your brand and products top-of-mind during the biggest shopping days of the year

Here’s how the Black Friday - Interest Flow Email automation recipe works:

  1. The automation is triggered when a contact clicks any link in your lead-in Black Friday email. You can adjust this trigger or build additional triggers based on your Black Friday campaigns.

  2. The automation tags the contact with “Black Friday Interest.” You can use this tag for segmenting and reporting beyond this automation.

  3. The automation sends the contact an email letting them know that they will receive more details and offers tailored to their interests.

  4. The automation waits 4 hours.

  5. An If/Else condition checks whether the contact clicked the first product category link in the lead-in email. (Let’s call this Product Category 1.) The automation uses link tracking to check which link the contact clicked.

  6. If the contact clicked the Product Category 1 link in the lead-in email, the automation sends the contact an email highlighting deals and offers on products in Product Category 1.

  7. If the contact did not click the Product Category 1 link in the lead-in email, an If/Else condition checks whether the contact clicked on the Product Category 2 link in the lead-in email.

  8. If the contact clicked the Product Category 2 link in the lead-in email, the automation sends the contact an email highlighting deals and offers on products in Product Category 2.

  9. If the contact did not click the Product Category 2 link in the lead-in email, the automation ends. If you have more than 2 product category links in the lead-in email, add more If/Else conditions here.

Let’s import this together in today’s Task of the Day.

Day 10 - Task of the Day:

  1. Navigate to the Automations tab.
  2. Click “Create an Automation” in the top right corner.
  3. Search for “Black Friday” and click “Black Friday - Interest” and “Continue” to import the recipe.

  1. Follow the Automation Setup Wizard on the right to complete the integration.