Can Message Variables be used in the SUBJECT?

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1

I tried this and it works WITHIN the email but not in the Subject.

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2

Hi Clay (@bungalowsoftware),

Assuming I am understanding your question correctly, you can personalize the subject line of an email using custom fields. Towards the end of this help doc. it covers subject line customization.

Perry

3

Messag Variables are a little different from Custom Fields.
Im my test, MV worked IN email body but NOT in the Subject.
I just wanted to confirm. I MV are supposed to work in the Subject (and everywhere CF work) then I’ll retest.

4

Hi Clay (@bungalowsoftware),

Thanks for clarifying. The message variables do not work in the subject line on in the message or body of the email.

Perry

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5

Hi, is this still true?

6

Hey Oliver! Sorry we missed this when it was originally published, but in the spirit of providing insight on this question, I’ll be happy to take a look!
Correct, this is still true. Message variables cannot be used in subject lines. Instead, we recommend using personalization tags. I will attach our HOW-TO ARTICLE in case you want to check it out!
Keep us posted with any questions!