Dear %FirstName%
But if there is no value for FIRSTNAME then set it to something else, maybe “friend”
Or even better:
If %FirstName% THEN “Hi %FirstName%,” ELSE “”
so they get either:
Hi Bob,
or
nothing
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Found answer on Forum:
%IF $FIRSTNAME != ‘’%
Hi %FIRSTNAME%,
%ELSE%
Hi,
%/IF%
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If you go to the “Forms” page and then click in the top left “Manage Fields” you can add/edit a different value or default value if there is no, for example, %FIRSTNAME% associated with the contact.
You would get there by clicking “Edit” in the specific field name row. You will then be given the option to add a “Default value”. See image below for an example.
Let me know if you need any more help, thanks,
Perry
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I haven’t yet tested the solution @bungalowsoftware posted above but it looks neat and I wonder why it’s not shown in the docs as an alternative to setting a default value. Having only one default values for a firstname for example is a bit unhandy as you Probably want to change it on every campaign depending on the context.
Good to know there’s the if/else way in the template. I’m gonna try that out.
Hello team! Just wanted to add more insights regarding adding default values to your emails.
Personalization tags are definitely a great way to keep your campaigns personalized, but there are sometimes where there is room for a default value in case your contacts don’t have that field within their profile. So instead of having a blank space, you can create this default value following these steps:
- Click Contacts.
- Click Fields.
- Locate the field you wish to add a default value to and click the pencil icon
- Type the default value into the field provided and click “Save.”
- For more insights, you can check our detailed article: HERE.
Hope this helps, and remember you can always contact us in case anything comes up along the way!