ActiveCampaign Forum

What content marketing related book should I read next?


I just finished “The Content Code” by Mark Shaefer. What should I pick up next?

I’d prefer another content marketing book if you know of a particularly good marketing book, I’m open to that as well.


Content Machine by Dan Nooris


Nice. Thanks for the suggestion, Barry. It’s on my Kindle…


Content Rules by Ann Handley and C.C. Chapman. I’d argue it’s a seminal book on content marketing.


I second Dan Norris’ Content Machine


Currently reading The Hero and the Outlaw which bases branding through Archetypes. But I just ordered Content Machine and got it delivered to my Android Tablet, so will start reading that today. Reviews look to be amazing on Amazon.

Thank you for sharing this.



@2003820ontariolimite - Awesome recommendation! That looks like it is right up my alley. On my wishlist. Many thanks.

Here is the link for anyone interested:


Hi all,

I’ve been thinking about this thread, and I think an ActiveCampaign book club is the logical next step! For our first book, we’ll pick a marketing focused book, but then as the group grows, we can make it a little bit more out there and read whatever we want!

I’m going to start another thread, and there you can submit your suggestions. The top 4 suggestions with the most amount of likes by midnight on September 30th will be entered into a poll where we’ll select the first book on October 2nd!

I hope you guys are excited as I am!