Rather than try and reinvent the wheel, I’d like to see what ideas you folks have on this…
I have a main automation that runs when a contact signs up. It has a whole series of weekly emails that run to keep the contact engaged. At times, an email may offer them a chance to go deeper on a particular topic. If they opt in to that, I put them in a separate secondary automation that is more intensive on a specific topic and emails more frequently for a couple weeks. While this is happening, I don’t want the main automation to keep sending emails. However, once the contact is finished with the intensive secondary automation, I would like to dump them back into the main automation and pick up where they left off.
I’ve wondered if there is some easy functionality for pausing a contact in a particular automation until a trigger happens? Right now, I tag the contact when they enter the secondary automation with and “ACTIVE-AUTOMATION” tag. And in the main automation I’m having to add a if/then tree at each and every email in the main automation to see if the contact has the “ACTIVE-AUTOMATION” tag. I then have them “wait until” the tag is removed (which happens when they complete the secondary automation). At that point, I then have them moved back into the flow of emails in my main automation. I have attached a screenshot for clarity.
While my solution is working, it creates a very complex automation once you get beyond 2 or 3 emails.
Any ideas for a simpler solution that would accomplish the same thing?