ActiveCampaign Forum

Event tracking made simple?


#1

Hi all,

I have tried to understand event tracking and am getting a bit lost here. I looked at different blogs (eg. How to Setup ActiveCampaign Event Tracking), read several posts and looked at the PHP API wrapper.

Here is the configuration:

  • Wordpress
  • ActiveCampaign plugin installed in wordpress
  • Landingpage with a download button
  • People get to the landingpage via an email which includes a link to the download page. This email is send via ActiveCampaign

I want to track if a person actually pressed the button to download. This shouls be straight forward and sounds simple, right?

Options I have looked into but were not succesful:

  • I have looked into BigPicture.io but I have no clue how to get the persons email address into BigPicture.
  • Since I have the ActiveCampaign plugin installed I assumed just inserting an onclick=“ac_events(event name, value)” would do the trick. I tried this but nothing showed up in my ActiveCampaign dashboard.

I did find two plugins that help (both of them track any event which seems a bit too much I think):

  • Integratepro ($18)
  • functionalfunnels (free or paid)

I have found a couple of posts where button clicks were mentioned but the answers were not really helpful to me. Eihter they did not provide a clear picture to me or there were examples where all your credentials would fly free over the internet.

Anyone has a straight forward dummy proof approach to this? Or someone who can help me sort this out? When it works I am happy to put together a comprehensive how to manual…

THANKS!!


#2

Sorted, for free :wink: Just reply if you are interested in the solution.


#3

Yes, what is the solution?


#4

You can do that when you setup the form and insert the button. Look in your options in the panel to set it.


#5

Since it is the download page with only a download button and not a form that doesn’t work.


#6

Here is how I did it. BTW I am not affiliated to the any of the companies below). You only need minimal technical skills. No real programming needed.

The solution I have created with this is as follows.

  • Leadpage with sign-up form (Thrive Architect and AC HTML API integration)
  • AC shoots a confirmation email to the subscriber.
  • In this email there is a link to the download page with “?email=…emailaddress…” added (see cookies etc.)
  • GTM sets up a cookie
  • Suscriber clicks on the download button and a PDF is downloaded
  • At the same time GTM monitors the button click and sends an event (based on the button click) to AC
  • Based on the AC Event my campaign sends a follow up email one week later

Let me know if you’ve found this useful.


#7

Take a look at convertflow.com might be easiest.


#8

Why not just go straight to download from the confirmation email that you’re sending and eliminate the need to do any of that?