We recently had some of our remote employees visit the office. Some of them are from other countries, so naturally there were conversations about regional differences in speech, manners, customs, etc.
This got me thinking… I probably have a very U.S.-centric view of marketing. I’ve always targeted U.S. markets so I’ve given very little thought to what might be different about marketing in another country.
So, I’m curious, does anyone alter their marketing to conform to what is acceptable or different in other countries/cultures?
If I were sending an email to contacts in, say, Brazil, Singapore, and Greece, would I need to do anything different (other than hire a good translator)?
Has anyone noticed that something works better (or worse) in different regions of the world?