Email Campaigns from Scratch: Become an Engagement Expert

About: 

• You know how to send an email, but why do some campaigns consistently outperform others? This session breaks down the patterns behind high-engagement emails and gives you a repeatable process for building them.
• You'll work through real examples using ActiveCampaign's email tools and Active Intelligence to draft, optimize, and improve campaigns on the spot. Whether you're refining subject lines with AI Content Generator or pulling in on-brand visuals with AI Brand Kit, you'll see how each feature fits into a practical workflow.
• You'll leave with a reusable email engagement playbook, 3 to 5 best practices you can apply immediately, and 2 to 3 copy-paste prompts for Active Intelligence that do the heavy lifting on your next campaign.